SWISS redesigns brand profile

SWISS redesigns brand profile

Swiss International Air Lines (SWISS) has unveiled a new logo and profile to sharpen its image in the airline market. The carrier has incorporated a tail fin style image into its new logo, which will be adopted in October. “I am convinced that, with our stronger brand profile, we will be better able to survive and thrive in a competitive market that is growing tougher each year,” said Harry Hohmeister, CEO of SWISS.

Gary Marshall
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Gary Marshall
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