Agent-led loyalty programme boosts SLH sales

Agent-led loyalty programme boosts SLH sales

Small Luxury Hotels of the World (SLH) has seen its revenue jump 32% in the first half of this year compared to the same period last year. The hotel group, which is celebrating its 20th anniversary this year, has also seen a 13.5% rise in reservations and 15 new hotels added to its portfolio. Its trade pushed loyalty programme, The Club of SLH has contributed significantly to the success after reservations grew 36% with a 178% increase in bookings of Club member offers. “The past six months have been a busy time for SLH as we celebrate 20 years in the business and strive to build on our success for the future. We are delighted to see that business is continuing its strong upward curve as seen in 2010 and feel that our commitment to quality and innovation has ensured that we do not rest on our laurels but constantly look for new ways of offering our guests the very best luxury travel experiences around the world,” said Paul Kerr, CEO of SLH. “Key areas of focus for us over the last six months have been The Club of SLH, which we have developed to offer even more benefits to our loyal guests, and our social media activity which has really expanded this year to help us communicate better with guests and agents.”

Gary Marshall
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Gary Marshall
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