Businesswoman and Lord Sugar’s right-hand lady Karren Brady is to address delegates at this year’s World Travel Market, it has been confirmed. Brady is to offer advice to small and medium sized businesses at the ‘Talk Business: Fight to Survive’ session on Thursday, which organisers hope will hope boost confidence in SMEs. “Travel businesses desperately need help, advice and courage to be innovative, customer oriented and financially confident in these difficult economic times for the UK and Europe,” said Brady on her WTM involvement. “I am delighted to be given the opportunity to meet with the travel industry at what is the leading international business event for the travel and tourism industry. I look forward to helping small and medium sized businesses to be successful even in a challenging climate”.