Turkey has grown in popularity as a holiday destination for Brits this summer following cheaper hotel prices and less favourable Euro exchange rate. The destination appeared as a surprise entry in several hotel occupancy analysis last week and now American Express’ currency index has shown that the volume of Turkish Lira has increased 36% compared to last year. AMEX’s Global Foreign Exchanges Services (GFES) has attributed the popularity to the number of all-inclusive resorts it has, which has also boosted sales to Mexico. “In the last quarter, we have seen volumes of the Egyptian Pound purchased by Britons decrease. As people move away from holidaying in Egypt, we are seeing a knock on effect and an even greater increase in the number of people visiting other renowned all-inclusive destinations such as Mexico and Turkey,” explained Terry Perrin, director at AMEX GFES. However despite Turkey’s popularity, European countries have continued to be a favourite, including AMEX’s ‘one to watch’ Bulgaria. “We have seen 25% increase in the amount of Bulgarian Lev bought since 2010. Bulgaria is definitely a holiday destination to watch,” said Perrin. “Year on year we are seeing this destination become ever more popular and this looks set to continue”.