‘Half of Brits not booked holiday for rest of 2011,’ says survey

‘Half of Brits not booked holiday for rest of 2011,’ says survey

Half of the British public have not booked a holiday for the last months of this year, according to a new survey.

Research carried out by One Poll, commissioned by Royal Caribbean International showed that consumers were too concerned over jobs or the economic climate to travel again this year, despite the October half term and Christmas break. The results could perhaps show a continued trend in last minute bookings or simply that Brits had already travelled, as 11% of those in the West Midlands expected to take four or more holidays by the end of this year. In addition, 28% of under24s are planning to take more holidays next year than 2011.

Meanwhile, the survey found that more British consumers are booking combination holidays to help cutback spending. One in six participants combined at least two holiday types in their main holiday, mainly a beach destination with a city location. The multi-centre holiday proved more popular with the over 45 and 25-34 markets, while only 18%of 18-24s would take up the idea.

Looking ahead to 2012, 20% of those surveyed said they are looking to have ‘two holidays in one’. Women and Londoners are thought to be more likely to book a combination holiday (23%), while 60% of those in the East Midlands want to cram in a city, beach and sport/fitness into one trip.

Gary Marshall
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Gary Marshall
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Tourism