Hyatt rebrands extended stay portfolio

Hyatt rebrands extended stay portfolio

Hyatt Hotels has unveiled a new brand for its extended stay concept, Hyatt House. The group will move the entire portfolio of 38 Hyatt Summer field Suites hotels and 16 recently-acquired Hotel Sierra properties to the new brand.

Properties will be upgraded and remodelled in the next year withthe aim to complete name and signage changes by early 2012. The new concept is based on the needs of extended-stay guests, combining “form and function to create a warm, inviting, and comfortable environment”, in which social spaces play an important part, according to Hyatt.

“We looked very closely at the way extended-stay guests live their lives today and built a strong, innovative concept based on those needs,” said Mark S.Hoplamazian, president and chief executive officer of Hyatt Hotels Corporation.”We’ve created what we believe will be a very successful concept – one that is social and sophisticated, yet casual and comfortable, and really allows guests to feel like residents of a connected neighbourhood and community”.

Each Hyatt House will feature a Great Lounge area with gadget docking stations, a games room and a bar for breakfast and evening cocktails. The room selection includes studios and one- and two-bedroom kitchen suites. As well as replacing 54 Hyatt Summer field Suites properties in the US,Hyatt House will also be rolled-out in the Middle East and SouthwestAsia.

Mark Elliott
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Mark Elliott
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