Lucerne announced as adventure trade show host

Lucerne announced as adventure trade show host

Lucerne has been announced as the host city for next year’s Adventure Travel World Summit. The four-day event, held by the Adventure Travel Trade Association, will take place between 8-12 October 2012 at the KKL Luzern.

The Swiss city was chosen based on its long-standing partnership with ATTA, as well as its record as a sustainable tourism destination due to its well-networked public transportation.

“The Summit ties in directly with Switzerland’s overall tourism strategy because year-round adventure travel is a unique and authentic way to enjoy Switzerland’s diversity, both naturally and culturally”, said Alex Herrmann, director Americas of Switzerland Tourism.”Adventure travel in Switzerland is something for everybody, and the Pre-Summit adventures will allow delegates to experience this first-hand”.

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: