ABTA TC11: More consumer book holidays through agent, says survey

ABTA TC11: More consumer book holidays through agent, says survey

Around half of British consumers booked their foreignholiday through a high street travel agent or tour operator in the last 12months, according to a new survey.

Statistics released by ABTA today found that53% of consumers chose the booking method, including a third of 16-24 year-olds.Of the 53%, a quarter booked through a travel agent, while 28% went to the touroperator. Around a quarter of those who booked a domestic holiday also chosethe agent or operator mode (23%) and one in four consumers took a foreignholiday through a holiday booking website.

“There are a wealth of booking optionsavailable to holidaymakers and I am pleased to see that over half are lookingfor the reassurance and professionalism offered by travel agents and touroperators when going overseas,” said Mark Tanzer, chief executive ofABTA. “It isalso encouraging that so many of the internet generation choose to book throughhigh street travel agents and that so many people use their services whenholidaying in the UK”.

Surprisingly, the ABTA Consumer Trends surveyalso found that price was a low priority when it came to securing a holiday,listed as 10th in the consumer wish list. Safe and secure accommodation;financial protection; ABTA and ATOL membership and knowledgeable staff were thetop five requests from customers.

Gary Marshall
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Gary Marshall
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