Travel Alberta has launched a multi-media campaign with Crystal to encourage bookings for the ski season. The campaign will be rolled out on Monday for two months and again in January and will focus on the Canadian destination’s product offering. Destinations in the campaign include Banff, Lake Louise,Jasper, Lake Louise and Edmonton.
“The imperative is to ensure the travel trade and end consumers have a true realisation and deep understanding as to what the Alberta winter product offering is, what this means to them and how they can book it,” said Amanda New by de Saulles, UK marketing development director for Travel Alberta. By including TV advertising in the mix of components and Crystal as our partner, we are confident this campaign will provide the consistent and compelling messaging needed for winter bookings in the current climate.”