JacTravel has announced a move into channel management technology following an ongoing trend for online hotel wholesalers. The wholesale tour operator has secured contracts with RateTiger, TravelClick and other companies to expand its channels through its XML interface.
“We see channel management as a helpful development because the technology makes life easier for our hotel partners. It is also good for us as we will likely see more availability,more frequent and strategic promotions and hence do more business than we might otherwise,” said James Blackmore, commercial manager at JacTravel. Channel management allows hotels to change room rates and availability at once across several distribution chains at the same time.