Croatia and Canada success boost Prestige’s growth

Croatia and Canada success boost Prestige’s growth

Prestige Holidays has revealed it will expand its value-driven ‘Essentially’ brand and US product following the success of its Croatia and Canada programmes. Speaking to Travel Daily earlier this week, John Dixon, chairman and managing director of Prestige Holidays said the company’s new ventures into the destinations had proved a success with travel agents. “We launched the ‘Essentially’ brand to differentiate the product for what we normally do, which is five-star properties. The concept could be extended into other destinations and the Closer to Home [UK] programme will fall under ‘Essentially’ next month,”explained Dixon. “In Croatia we want to try and expand into the lower category hotels as well, we start with a lead in price at

Mark Elliott
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