Meetings and events trade show EIBTM haslaunched new tools for delegates of this year’s show to help them get aroundthe show. New technology offerings include EIBTM TV which will steam newsaround the show on LCD screens.
In addition, the show has launched the EIBTMEvent application which includes exhibitor information, venue maps, a floorplan and a guide to host city Barcelona. Users can also build an eventitinerary through the tool. QR codes will also be used throughout the venue anddelegates can plan their visit using an interactive map on EIBTM’s website.
“One of our keyobjectives is to utilise every tool available to us to ensure all businessopportunities are delivered in a relevant, accessible and meaningful way,” saidGraeme Barnett, EIBTM event director at Reed Travel Exhibitions.