More Britons are booking ski holidays through tour operators despite an overall drop in snow-based holidays, according to a news report. Sales for ski and snowboard holidays has decreased 4% but 81% are booking holidays through a travel agent or tour operator (up 1%), said the SkiClub of Great Britain’s annual Snow sports Analysis report. The figure has increased 5% since 2006/07 largely due to inclusive deals, financial security and the value for money element.
Caroline Stuart-Taylor, chief executive of the Ski Club said last season’s varying snow conditions, early spring thaw and late Easter could have deterred bookings.
“Tour operators are innovating and adding value to their holidays in a number of ways- from introducing more all-inclusive packages, to offering deals on lift passes and free child places. Resorts are also doing their bit by revising their pricing and offering special promotions in an effort to win back the UKmarket,” she added. “We hope this, combined with a more positive season structure (including an earlier Easter), will entice more people back to the slopes for the forthcoming winter”.
The club expects to see club hotels and catered chalets increase their market share this season and notified that Austria has grown as a ski/snowboard destination.