SIA launches new budget airline, Scoot

SIA launches new budget airline, Scoot

Singapore Airlines (SIA) has officially launched its new long-haul low-cost carrier, Scoot. Set to begin commercial services in mid-2012, Scoot will initially operate a fleet of four Boeing 777-200 aircraft purchased from SIA, providing low-cost services on medium- to long-haul routes to and from Singapore’s Changi Airport’s Terminal 2.

Thenew LCC will managed and run independently from SIA, and already operates fromseparate offices.

“We chose the name ‘Scoot’ for many reasons, not leastbecause it’s different,” said CampbellWilson, CEO of Scoot. “Rather than the tried and tired’airlines’ this, ‘airways’ that or ‘air’ yawn, it’s short, sharp and snappy. Itstands out. It’s geographically independent, and can be a verb or a noun.Besides difference, it conveys spontaneity, movement, informality and a touchof quirkiness – all attributes we intend this company to be known for”.

The airline’sfirst destinations will include hubs in Australasia and China in its firstyear.

Mark Elliott
Written by:
Mark Elliott
Posted On:
Posted In:

Leave a Reply

Your email address will not be published. Required fields are marked *