Reed Travel Exhibitions has furthered its portfolio by acquiring the Business Travel Market (BTM). The corporate travel event, first launched in 2009 by Paul Robin, was been bought for an undisclosed sum and will sit alongside its meetings and events portfolio.
“This acquisition is strategically important to our travel portfolio of events. We have monitored BTM’s progress with interest, its successful ‘hosted buyer programme’ format complements our own. We believe we can further consolidate BTM’s position in Europe as well as develop its brand in other markets where we already operate,”said Richard Mortimore, managing director of Reed. “It is also clear that corporate travel is integrated within the meetings and events sector,especially in emerging markets and this will allow us to incorporate this knowledge and expertise and provide added value to our shows around the world”.