Iberostar’s first city hotel opens after Spain tourism boom

Iberostar’s first city hotel opens after Spain tourism boom

IberostarHotels & Resorts officially opened its first city hotel this week followinga successful year for the Majorca-based hotel chain. Miguel Fluxa, executivechairman of the group opened the city hotel in Budapest yesterday in the firstof an urban expansion plan. Cities across the world such as Paris have beennamed as potential destinations, while Iberostar will also continue to developits traditional resort style properties.

Alba Mingo, trade marketing manager atIberostar told Travel Daily the company will open hotels in Cancun and Cubanext year and is ‘working hard to build more’.  “Adult-onlyhotels are becoming very popular so we will change hotels in some destinationsto offer a variety,” she added.

This year the hotel chain has benefitedsignificantly from Spain’s tourism boom as Brits avoided the trouble-hit MiddleEast and North Africa. In fact Mingo said it had to slow down sales as early asFebruary as hotels in Spain, which have 30% British guests, were becoming toofull. “Spain has been a real boom and most rooms were sold during the earlybooking period in February. There was a boom in the UK market which is verygood but we had to make sure we maintained our prices,” she explained. “Greeceand the Caribbean have also done well [for us] but Tunisia has suffered”.

Gary Marshall
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Gary Marshall
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