While many Brits are making financial cutbacks, the over-55s are spending more than ever on coach tours, according to Shearings Holidays. Bookings of premium coach holidays are up 73% year-on-year, according to the UK-based coach tour operator.
“Today’s over-55s are more likely than any other age group to splash out on luxury holidays, staying in premium accommodation and enjoying exclusive travel options,” said Shearings’ commercial director, Caroline Brown.
“Many are in a fortunate position of having more time and disposable income than younger couples and families, so they are able to enjoy more of the luxuries in life. The strength of our 2011 sales for our premium Grand Tourer holidays is evidence of this trend,” she added.
Research has shown that the over-55s spend more money per head while on holiday that any other age group, and 45% more than 18-34 year-olds.