Typhoon boosts Tokyo occupancy

Typhoon boosts Tokyo occupancy

Tokyo’s daily hotel performance has returned to normal after a typhoon paralysed the city and its rail network on 21 September, according to data from STR Global. The impact of Typhoon Roke was seen in the daily occupancy performance reported by a sample of mainly upscale and luxury hotels in the Japanese capital.

The typhoon caused thousands of commuters and travellers to consider staying overnight in the city until transport networks resumed operations. On the night of the storm, occupancy level peaked to 84.7% (+30.1%), although average occupancy rate for the month to 28 September was still down 6.5% compared to the same period last year.

Perhaps commendably, hoteliers failed to take advantage of this increased demand by raising rates. The average daily rate (ADR) percentage change for the night of the typhoon remained in line with the rest of the month, down 4%. As a result, revenue per available room (revPAR) increased by 25% for one night compared to a weaker monthly trend.

“Natural events affect life in many different ways. Travellers anticipating a possible disruption find shelter, comfort and safety in hotels around the city,” said Elizabeth Randall, Managing Director of STR Global. “As the weather storm passed, daily life returned to normal in Tokyo for both hoteliers and commuters.”

Landslides and flooding triggered by Typhoon Roke left 13 people dead in Japan, and cut power to 20,000 homes in the Tokyo metropolitan area.

Mark Elliott
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Mark Elliott
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