Ticket revenue for Rugby World Cup 2011 (RWC) is 11 times higher than the country’s previous biggest event, according to the tournament organiser. Rugby New Zealand 2011 (RNZ 2011) today announced that revenue had reached NZ$265.6 million (US$206.5 million) from ticket sales of 1.35 million. This compares to the country’s previous biggest grossing event – the 2005 British and Irish Lions Rugby Tour, which took NZ$24 million.
“We now need to make sales of just NZ$2.9 million to meet our financial target of NZ$268.5 million and we fully expect to do so with big crowds expected for the final four matches of the Tournament,” said RNZ 2011 CEO, Martin Snedden. “The way New Zealanders have embraced this event has been fantastic and we are thrilled to be in this position given the challenges we have faced.”
This weekend France play Wales in the first semi-final in on Saturday night, before New Zealand take on Australia in the second semi-final on Sunday. RNZ 2011 confirmed that 7,000 tickets are still available for the first semi-final. The highly-anticipated All Blacks-Wallabies clash is sold out, but organisers said that a few hundred additional tickets are expected to be released later in the week.
“Now that the four semi-finalists have been confirmed we expect strong demand for remaining tickets over coming days,” said Shane Harmon, the organiser’s General Manager of Marketing & Communications.