Accor strengthens position in Asia Pacific through 2011

Accor strengthens position in Asia Pacific through 2011

So far this year Accor Hotels has strengthened its position in the Asia Pacific region with the opening of new properties, new management contracts and 200-strong development pipeline.

The operating environment in Asia Pacific has been resilient during 2011 where trading across the regional network is up 11% year on year.  This solid performance has been driven by demand from both business and leisure segments and through an upswing in meeting and events business.

Michael Issenberg, Chairman and Chief Operating Officer for Accor Asia Pacific, said; “2011 has been a year of strong performance for Accor in Asia Pacific, where we will add more than 60 new hotels to the network constituting an additional 11,500 guest rooms.  Beyond this significant accomplishment, we have signed an additional 100 new hotel contracts during the year taking our committed hotel pipeline to over 200 hotels.  We anticipate robust growth activity to continue well into 2012.”

China (18 hotels), Thailand (9 hotels), India (7 hotels) and Indonesia (7 hotels) host the majority of hotels that have opened so far this year. Accor is focused on China and India as core growth markets with 107 additional hotels on the way and where together the network will almost double in size in the coming few years. The group has also committed to another 30 hotels in Indonesia where it sees strong market opportunity, adding to the 40 properties already in operation across the archipelago.

“Accor is today the largest operator of hotels in Asia Pacific with over 450 hotels in operation and with the expansion achieved during 2011 and the extensive committed hotel pipeline, this leading position is cemented well into the future.” said Issenberg.

Mark Elliott
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Mark Elliott
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