Tourism Australia repairs damaged reputation in India

Tourism Australia repairs damaged reputation in India

Uluru is one of Australia’s best know attractions

Tourism Australia is looking to restore the destination’s reputation in India after it was damaged by highly publicised attacks on Indian students in the country. In a market that could be worth AU$2.4 billion by 2020, Tourism Australia is preparing to launch a new campaign across the market to attract high-spending Indian travellers. The new marketing initiative will be headed by two Bollywood stars who recently had their honeymoon in Australia. Tourism Australia’s managing director, Andrew McEvoy, believes that Australia offers mush in terms of tourism products, but admits that his organisation must improve its marketing performance. Speaking to ABC news, he said; “We are a bit inconsistent in the way we market our country offshore. We do often speak with too many voices and there are plenty of people representing our interests and we’ve just got to get that a bit more united, a bit more consistent.”

Mark Elliott
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Mark Elliott
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