The value of industry deals generated from this year’s World Travel Market (WTM) 2011 is expected to exceed last year’s record GBP1.43 billion (US$2.25 billion).
A poll of 180 Meridian Club members, comprising senior travel industry buyers, found that more than two thirds (70%) expect to conduct at least 10% more business this year compared to last. Almost half (48%) plan to conduct 10-25% more business this year, while 12% predict WTM 2011 will lead to them sealing deals worth between 26-40% more than WTM 2010. Three percent are extremely optimistic, expecting to conduct at least 75% more business in 2011 than in 2010.
Emerging markets were identified as key reason for conducting more business during the November 2011 event.
WTM’s Exhibition Director, Simon Press said; “World Travel Market’s focus is to facilitating business between exhibitors and the industry’s senior buyers in the WTM Meridian Club.
“I am delighted Meridian Club members are telling us they expect to conduct a greater amount of business than ever before. Each year the amount of business WTM generates increases; 2010’s GBP1,425 million figure was an impressive 25% increase on 2009’s GBP1,139 million,” Press added.