Fraser Island is famous for its wild Dingos
Australia needs to focus its intent and aggressively wrestle a bigger share of the ecotourism market. Industry pioneer Tony Charters, said the industry in Australia was complacent and a review of visitation data for key World Heritage Areas shows long-term negative growth. Key sites including the Great Barrier Reef, Fraser Island and Shark Bay have seen little growth in visitor number over the last 20 years. Charters suggests Australia’s ecotourism sector needs to become the “Swiss watch? of tourism, with a focus on quality, reliability, reputation and exclusivity. This will require a heavy investment in quality, standards and certification, he said. Small to medium scale developments need to be the focus, with high quality, exceptional experiences and unique opportunities, added Charters.