Scenes from the Mekong River in Thailand
The Tourism Authority of Thailand (TAT) has invited more than 50 travel agents, as well as international media to survey Green Tourism products and services in Thailand.
Invited as part of the “Thailand Goes Green” campaign, the group followed four suggested “Green Routes” on a week-long trip last week. These sites included Lisu Lodge in Chiang Mai, Lantia Lodge in Chiang Rai, Loei Eco-Route along the Mekong River, Green Escapes in Ratchaburi, Soft Adventure in Hua Hin and The Flavours and Fragrances of Central Thailand tour.
TAT is now collating feedback from the participants to figure out how these products can be improved and how best to market them. TAT Governor Suraphon Svetasreni said; “Their feedback will give us valuable input on how we can maintain our competitive strengths in this important segment of the global tourism market.”
As TAT looks to enhance its ‘Green’ status, the authority will launch a micro-website “Thailand Goes Green”, in November to provide additional exposure for Green Tourism products and services in Thailand.