Starwood Hotels & Resorts will open five more Sheraton hotels in China before the end of 2011. In the last two months of the year, new Sheratons will opens their doors in Zhejiang, Jiangsu, Shaanxi and Heilongjiang provinces, adding more than 1,700 rooms to the company’s Chinese inventory.
“Sheraton has leveraged its first-mover advantage in China, where we are now one of the country’s strongest global brands and the engine of Starwood’s growth,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “Sheraton is focused on meeting the needs of Chinese travellers within China, as well as across our portfolio of more than 400 hotels around the world.”
Of the five new hotels, Sheraton Hangzhou Wetland Park Resort (pictured) opened today (1 November), offering 380 rooms with views of the Xixi National Wetland Park. Following this will be the 317-room Sheraton Changzhou Wujin Hotel and 247-room Sheraton Changzhou Xinbei Hotel, both located in eastern Chinese city of Changzhou, Jiangsu province. The 490-room Sheraton Xian North City Hotel will then open close to the Xian Daming Palace National Heritage Park, and finally the 290-room Sheraton Daqing Hotel will mark the brand’s entry in the northern city of Daqing, Heilongjiang province.
In addition to these new openings, seven new Sheratons have already opened in the region this year in Beijing, Shanghai, Guangzhou, Chongqing, Zhenjiang, Hainan and Jinzhou. With the addition of these 12 hotels, Sheraton will grow its portfolio to 46 hotels in Greater China by year-end, moving Starwood closer to its goal of operating 100 hotels in Greater China by the end of 2012.
“The rich legacy of the Sheraton brand in China has given Starwood a considerable head start in this fertile market, where we now have nearly 100 hotels in development,” said Miguel Ko, Chairman & President of Starwood’s Asia Pacific Division. “We are thrilled with the robust expansion as four more Sheraton hotels open throughout China with many more expected in 2012. We continue to expand our established upper-upscale brands in emerging markets and as the Chinese pick up their pace of travel, they are going to stay with the brands they know and love.”