Malaysia targets 36 million visitors

Malaysia targets 36 million visitors

Malaysia’s Tourism Ministry estimates that international arrivals to the country will hit 36 million by 2020, generating an estimate MYR168 billion in tourist receipts. If realised, this will mark significant growth from the 24.6 million foreign visitors received in 2010, generating MYR6.4 billion in tourism revenues. Tourism Minister Datuk Seri Dr Ng Yen Yen told Bernama that this target is achievable with the implementation of 12 strategic initiatives under the National Key Result Areas for tourism such as ‘Luxury Malaysia’ and ‘Agrotourism’. She added that cleanliness of tourist attractions, such as beaches and public amenities, should be emphasised to attract international travellers.

Mark Elliott
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Mark Elliott
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