Trafalgar begins brand evolution

Trafalgar begins brand evolution

Guided tour operator, Trafalgar has announced the evolution of its brand and the commitment to the Asian sector with the opening of its regional headquarters in Singapore.

The company is repositioning itself and the way it communicates with consumers with a new range of itineraries for 2012. The ‘Insider Series’ has been developed in response to consumers’ increasing desire for authentic, immersive and life-changing experiences. The company is developing new tours which aim to deliver an ‘insider experience’ otherwise inaccessible to most visitors. The products so far include visits to family-run restaurants, yours by local experts such as naturalists or historians, as well as local specialty activities. For 2012, every itinerary has been scrutinised to ensure that it delivers an Insider experience with significant upgrades across the programme.

Mark Elliott
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Mark Elliott
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