Ezeego1 reaches out to rural India

Ezeego1 reaches out to rural India

Meta search site, Eezego1, is distributing its products across Northeast India as it looks to reach out to tier II and tier II markets. Given the limits to internet literacy, particularly in rural India, this move was taken to give the Ezeego1 access to millions more customers.

It has partnered with Srei Sahaj, a subsidiary of SREI Infrastructure Finance Limited, which has 20,000 retail outlets across the region. Through these outlets, the online travel company will offer air tickets, holiday packages and hotel bookings to those customers who do not have credit or debit cards, net banking accounts or do not have access to computers to purchase a ticket. The facility will also aid customers who would prefer opting for cash transactions over online. Through Sahaj Common Service Centres (CSCs), it can now deliver its services to travellers in the remotest corner of West Bengal, Assam, Uttar Pradesh, Bihar, Tamil Nadu and Odisha states. Sahaj customers can directly pay cash at the CSCs various Eezego1 travel products.

Gary Marshall
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Gary Marshall
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