Westin embarks on China roadshow

Westin embarks on China roadshow

Westin Hotels & Resorts has launched a new roadshow in China that showcases its trademark ‘Heavenly Bed’ and promotes the brand across the fastest growing luxury goods market. The Westin Heavenly Bed “Out Of Home” China Campaign runs from 5 – 13 November, with stops in Guangzhou, Shenzhen, Hefei, Nanjing, Tianjin, Fuzhou, Wuhan and Xiamen, Ningbo and Xian. Visitors to the show are being entertained with fun bed-making competitions and interactive iPad personality quizzes, and tips from experts on getting better sleep for higher energy levels during the day. Stays at Westin Hotels are also being given away as lucky draw prizes during the campaign.

The Heavenly Bed “Out Of Home” China Campaign road show coincides with the expansion of the Westin brand in China, with 11 new hotels joining its existing portfolio of 13 award-winning properties over the next three years. These new hotels will be located in Xian, Ningbo, Xiamen, Changbaishan, Sanya, Haikou, Taiyan, Chongqing, Qingdao, Wenzhou and Nine Dragon Hill.

Mark Elliott
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Mark Elliott
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