Events companies have been capitalising on growth in China’s business environment this year and are optimistic about the future of the MICE industry. Reed Exhibitions has taken on a number of new shows across the country this year, reporting increased attendance in most cases.
By launching shows across various locations, Reed has been capitalising on China’s regional economies. The events organiser reports that Shanghai offers businesses a well-established infrastructure and full range of services, while Shenzhen encapsulates the dynamism typical of Chinese industry right now. Chengdu has relatively low operating costs and vast business development potential. And central China is emerging as a challenger to the well developed, thickly populated coastal areas of the country. Effective positioning in these regions has given Reed Exhibitions a crucial foothold on which it can grow in the future.
President of Reed Exhibitions Greater China, Preecha S. Chen said; “The local market is so dynamic right now that there is a lot of potential for strong, forward-looking companies to do something really significant – not just in terms of building up their own brands, but also in terms of making a decisive contribution to the sectors they serve.”