Puerto Princesa, Philippines, is prepping for a mass influx of tourists after its inclusion in the New 7 Wonders of Nature list last week. Recognized for its Underground River, its nomination and short-listing has already raised the destination’s profile significantly.
According to Puerto Princesa Mayor Edward Hagedorn, the number of tourists more than doubled since the river became an official entry to draw four years ago. “When we started in 2007, we only had around 160,000 tourists. But last year, we registered around 425,000. That’s really a big jump,” Hagedorn told ANC.
However the city is not yet ready to accommodate the swell of visitors expected in the near future. Necessary tourism infrastructure is not yet in place to support the millions of visitors the award is expected to attract to the city. Development is already underway as hoteliers try to expand the city’s room inventory, and Puerto Princesa has the largest hotel development pipeline in the country. With a three-year plan currently underway, authorities hope to meet potential demand for rooms once it is compete.