World Hotels is teaming up with TripAdvisor to develop a new listings feature for the hotel review site. The Business Listings Programme will enable hoteliers to upload direct contact information to their property pages and post special offers on high-visibility pages. As part of the initiative, the hotel group will encourage its member base to adopt Business Listings with the aim of helping hotels gain more visibility to travellers.
Paulo Salvador, Vice President Global Marketing and Sales at Worldhotels, said; “The Business Listings Programme enables hotels to increase direct bookings from TripAdvisor. We recognise the strong draw of the TripAdvisor brand and encourage our hotels to use Business Listings to its fullest extent.”