Claridges adopts IDeas RMS

Claridges adopts IDeas RMS

The Claridges New Delhi has adopted the IDeas Revenue Management System (RMS) to improve management of its revenue strategies.
“We realised that to maximise our bottom line and stay ahead of competing hotels we needed to implement advanced strategies and technology to improve our yield management. Our hotel runs above 95% occupancy for at least 150 days of the year and being able to maximise revenue from guests during periods of peak demand is critical to our ongoing success,” said Markus Schneider, General Manager of The Claridges.

Gary Marshall
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Gary Marshall
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