Swiss International Air Lines recently announced its new rebranded look in the Middle East. The new logo shows a Swiss tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.
The new rebranded look will be displayed for the first time at the forthcoming Arabian Travel Market 2012 scheduled to be held from April 30th – May 3rd, 2012 in Dubai.
“SWISS is making more than just a makeover. We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for. ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, director, head of sales Middle East, Africa, Pakistan & Iran for Swiss.