Seasonal demand drives Hertz UAE expansion

Seasonal demand drives Hertz UAE expansion

Hertz UAE catering to growing demand for seasonal car rental services will open its 16th branch at MotorCity in Dubai before the end of June. The company also plans to add at least five more locations to its UAE network this year, with others in the pipeline.

Nigel Johnson, managing director of Hertz UAE said: “We are responding to demand by taking our car rental offering into these communities. The biggest chunk of our monthly car rental business comes from UAE residents, as opposed to tourists, and 80% of this business comes from expat professionals working and living in the UAE.”

Hertz UAE posted a 12% growth in inventory last year, when online daily and weekly car rental bookings rose by 35%.

The company is now looking to build on that growth in 2012 and will follow up the purchase of more than 4,800 new vehicles in 2011 by introducing approximately the same number to the fleet this year.

“We are always looking towards adding new branches, and five are in the pipeline for later this year. At the same time, we’re continuing with the refurbishment of our existing locations across the Emirates.”

Gary Marshall
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Gary Marshall
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