Louis Cruises to focus on growth is the Eastern Mediterranean

Louis Cruises to focus on growth is the Eastern Mediterranean

Louis Cruises CEO Kyriakos ( Kerry ) Anastassiadis confirmed at the recent Cruise Shipping Miami Conference that the company  will  turn its attention to its roots ; we are Greek , we have a Greek identity and our focus will be to become  a niche operator in the Eastern Mediterranean.

Anastassiadis said : “ We operate in our backyard, we are a regional player and we will simply be different by being better at what we do.”

This summer Louis will operate three ships, the Cristal, Orient Queen and the Olympia which they recently took back from Thomson Cruises.  It has two ships laid up which can be activated if demand warrants it. The smaller ship sizes allow more flexibility in itinerary planning and with 3000 islands to choose from , there is no shortage of destinations to visit in the region.  Due to the ongoing economic crisis, the company now operates with less capacity available in 2012 than in years past, and is experiencing a very late booking pattern from its source European markets.

The company has fleet renewal plans which range from refurbishments of current ships, to acquisition of more second-hand tonnage and even a possible newbuild, but for now the line will strictly concentrate on the Eastern Mediterranean despite also being partners in the Marseilles port project.

Gary Marshall
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