MSC Cruises UK‘s office enjoyed unprecedented growth during January and February, with bookings up more than 93% year-on-year. What makes this achievement more remarkable is the significant slump in bookings reported by most North American based lines in the wake of the January 13 Concordia incident , with reports suggesting that certain lines were more than 50% down compared to the same period the previous year.
MSC Cruises attributes the great performance to a great selection of offers for all segment s of the market and its strong distribution channels. Additionally MSC now enjoy a much higher profile in the market, thanks to its young fleet that offers high quality cruises and great value. The company still rewards its agents with unchanged commission structure which certainly drives agent loyalty.
Guilio Libutti , MSC Cruises’ managing director for UK and Ireland praised the lines performance , particularly given the market conditions and pledged to provide the market with a dynamic line-up of promotions and itineraries throughout 2012 . With 11 ships in the Mediterranean this summer, and its new ship the MSC Divina joining the fleet this May there is plenty of choice not only on ships but also itineraries to appeal to different markets so the growth for MSC is expected to continue as the brand achieves further market traction.
MSC Cruises have also unveiled its winter 2012-13 programme in the Red Sea. MSC Armonia will depart Venice for an eight night cruise on 2 November, 2012 arriving at her new home port of Sharm El Sheikh , Egypt on 10 November 2012 , with scheduled stops in Ancona, Italy; Heraklion, Greece and Marmaris , Turkey . She will embark on her return voyage to Venice with a 10-day/9-night cruise on 6 April 2013 with stops at Sokhna Port, Egypt, Limassol, Cyprus; Antalya, Turkey; Rhodes, Greece, Heraklion, Greece and Kotor , Montenegro .
From its arrival at Sharm El Sheikh to 6 April 2013, MSC Armonia has a full schedule of 21, 8-day/7-night cruises each Saturday from Sharm El Sheikh with scheduled stops in Safaga, Egypt; Eilat, Israel; Aqaba Jordan and Sokhna Port, Egypt.