Kata Group Resorts has unveiled a new brand called ‘Beyond Resorts’.
The Thailand-based hospitality company launched recently with the simultaneous opening of two resorts in Thailand’s southern beach areas; Beyond Resort Krabi and Beyond Resort Khao Lak.
All Beyond properties will have a beach connection, and will focus on upscale couples’ holidays. This marks a shift from Kata’s existing mid-market properties, as explained by Kata Group’s President, Pamuke Achariyachai.
“Kata Group has strong track record in providing a quality resort offering in the Andaman Sea region,” said Pamuke. “Until now, the properties have focused on providing great value, mid-market accommodation at popular locations along the Phuket coast. In order to allow the Kata legend to grow and attract a broader scope of international vacationers, the company will expand its hospitality offering into the luxurious four-star plus market.”
He added that more Beyond resorts will be added “in the near future”.
Beyond Resort Khao Lak, in Thailand’s Phang Nga province, is a couples’-only resort located on Pakweep Beach. Targeting the European and Asian markets, the resort features 148 Palm Villas, three one-bedroom Pool Villas and two two-bedroom Pool Villas. Facilities will include a spa, restaurants and integrated five swimming pools with jacuzzis.
Beyond Resort Krabi is located on Klong Muang Beach, 38km from Krabi International Airport. Focusing on the European, Australasian and Asian markets, the resort will offer 171 rooms in six configurations – Cottage rooms, Deluxe Seaview rooms, Grand Seaview suites, Villa rooms, Villa Seaview rooms, and the high-end Villa Pamukale – a private beachfront villa.
All future Beyond Resorts will feature beach access, spas, resort-style swimming pools, and facilities for wedding couples and honeymooners.