Visit Florida pushes $1m into Brand USA

Visit Florida pushes $1m into Brand USA

Visit Florida has pledged to offer US$1 million to Brand USA in a new partnership with the global marketing campaign.


The tourism board joins Marriott International, the Walt Disney Company and Best Western International in the promotion, more of which will be revealed at International Pow Wow this week.


“International visitors are extremely important to continued growth for Florida,’ said Will Seccombe, chief marketing officer for Visit Florida. “Our commitment to Brand USA allows Visit Florida to create co-op marketing programs that will give Florida destinations a decided advantage in today’s highly competitive international travel market”.

Gary Marshall
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Gary Marshall
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