The Taj Palace Dubai witnessed an impressive occupancy at 22% for 2011. With a positive outlook for the coming year, the hotel looking for even better business at the forthcoming Arabian Travel Market this year.
According to general manager Andreas Mueller, room rates are on the rise, however one key priority is to promote the hotel and its convenient location to audiences beyond the GCC and family leisure segments.
“We are picking up business from India and Iran, and like all hotels, have seen GCC visitor numbers boom, with Saudi guest levels growing 50% over last year. New markets for us include South Africa and the CIS countries,” he added.
With summer rates and packages in place, management will be stressing new initiatives including an upcoming kids’ programme including special check-in, tailored amenities, menus and goodie bags.