Flash sale sites merge as subscriptions rise

Flash sale sites merge as subscriptions rise


Flash sites are becoming more popular

Luxury travel specialist Travesse Lifestyle has acquired Perfect Escapes to expand its portfolio of travel websites.

The deal includes all five of Perfect Escapes’ travel websites, which also include Spire, Chic Retreats, Travel Intelligence and Suzanne’s Files, as well as its online booking engine Starfish. It will look to merge its luxury specialist knowledge across all its websites, which include private flash sales and editorial recommendations.

“This acquisition marks a very exciting stage in the evolution of Travesse. Our aim is to create an unrivalled online luxury travel service, and this move means we are the only operator able to provide handpicked offers, real time booking and independent editorial,” said Air Azulay, CEO at Travesse Lifestyle.

Azulay said the move will mean 2012 is a defining year for Travesse but other websites are making waves with their flash sale or eshot style deal newsletters. Although it differs from Travesse and its sites, Travelzoo has announced it now has three million subscribers in the UK, with six million overall in Europe. More than 250 ‘Deal Experts’ are now working at the company, with 13% of its readers now in Asia Pacific.

Gary Marshall
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Gary Marshall
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