The new site is designed to showcase the country’s best indigenous experiences, including accommodation, attractions, tours, festivals and art centres. It also includes a directory profiling the current members of the Indigenous Tourism Champions Program (ITCP), and an image gallery.
“There is considerable enthusiasm for participating in Indigenous experiences, offering the opportunity to gain an insight into the world’s oldest continuing culture. We’re working hard at Tourism Australia to improve awareness and perceptions amongst consumers of the quality and appeal of incredible Indigenous tourism experiences available in Australia,” said Aden Ridgeway, Chairman of Tourism Australia’s Indigenous Tourism Advisory Panel.
“At the end of the day, we want to stimulate greater demand for Indigenous experiences in Australia, and the new website will help us to do that by making it easier to include Indigenous experiences as a ‘must do’ component of Australian itineraries,” he added.
The website provides information to assist trade with planning itineraries, pricing, how to book and where to go. It also allows operators to sign up for a newsfeed to stay up to date with new indigenous tourism product developments, product features, news and reviews.