Jumeirah Restaurants LLC, the branded restaurant division within the Jumeirah Group, continued its global expansion with the signing of two license agreements, one with affiliates of the EQ Group to open 27 noodle house restaurants across Great Britain (England, Scotland and Wales), and another with EKY Asian Cuisine SRL to open five outlets in Morocco.
The deals follow recent announcements to open the noodle house in Russia and Lebanon in 2012, support Jumeirah Restaurants’ vision to enter mainland Europe and the USA, strengthening the global presence of the noodle house brand.
In Great Britain, strategically important locations such as London, Manchester, Birmingham, Glasgow, Edinburgh and Liverpool are currently being considered as venues for the restaurants; whilst a first Moroccan noodle house is scheduled to open in Rabat before the end of the year.
Phil Broad, managing director of Jumeirah Restaurants LLC, said: “Both groups have vast experience in the restaurant and hospitality industry.” Phil Broad has extensive experience in Great Britain, having worked with TGI Friday’s, Tesco’s, Pizza Hut, Outback Steakhouse and Starbucks.
The noodle house serves South East Asian cuisine in an informal yet stylish environment that takes inspiration from the food and nightlife of exciting cities such as Hong Kong, Shanghai, Bangkok, and Jakarta.