Ramada Downtown Dubai is looking to strengthen its presence across the region with several strategic plans lined up.
Wael El Behi, executive assistant manager, highlighted the recent launch of the hotel’s Arabic website which will help reach out a wide range of guests in and around UAE as well as GCC. “We will be using the social media platform to take our hotel to a whole new platform of visibility and interaction with the guests. This will include branding of the hotel on Facebook, Twitter and Youtube. We are also creating a detailed virtual tour of each and every section of the hotel which will display our rooms and its amenities,” he said.
The hotel has recently made improvements to attract the MICE business. The hotel suites have now twin beds in some of the units. Further in the pipeline is the installation of a well-defined mobile application to enable guests to instantly make bookings and get access on hotel location and information.
“Our main objective would be aggressive and elaborate marketing. With increasing competitors around the city, we want to aim on being more service-oriented. Unique and niche service is the key to diversifying our product,” concluded EL Behi.