Archipelago Hotels & Resorts has launched a new luxury brand, Datai Hotels & Resorts.
The new brand, which will initially include The Datai Langkawi resort in Malaysia, is now set to expand to locations in Malaysia and across Asia. Archipelago said the new brand would be “distinguished by unique destinations, serene settings and located in key gateway cities and resorts”.
“It is with great pleasure that our company launches our new luxury brand, Datai Hotels & Resorts. With the highly acclaimed international resort The Datai Langkawi as the cornerstone, we look forward to thoughtfully growing our brand through the management of appropriate and exciting luxury iconic hotels and resorts in unique destinations around the world. We aim to surprise our guests by creating everlasting memories through the fine art of hospitality,” said Franz A. Zeller, managing director of Archipelago Hotels & Resorts.
The next Datai resort will be The Datai Desaru, on the eastern tip of Peninsular Malaysia. The resort is expected to open in September 2014. Zeller added that there are “a number of other exciting projects in the pipeline”.
Archipelago is part-owned by Khazanah Nasional, the investment holding arm of the Malaysian government.