Hilton group witnesses increased demand for new markets

Hilton group witnesses increased demand for new markets

The Hilton Group in the Middle East has been witnessing positive and encouraging occupancy levels in the region. In an expansion strategy, the Group plans to tap into new and emerging markets while enhancing existing markets.

Talking to Travel Daily Middle East on the sidelines of the Arabian Travel Market, Haitham Mattar, Regional Vice President Sales, Hilton Worldwide – Middle East & Africa, Eastern Europe, Turkey & Russia said: “We have been witnessing increased demand from within the region such as Ras Al Khaimah as well as new markets such as South Africa, Brazil and China.”

The group is witnessing increased business from Ras Al Khaimah followed by Lebanon for the inbound market. In terms of segmentation, the group witnessed a 12% growth in the leisure segment from the region; while the MICE segment garnered stronger numbers with 20%.

Online has been showing tremendous opportunity with a 12& market growth for the Group. “The online space is emerging and it is the way forward for the industry,” asserted Mattar. 

Gary Marshall
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Gary Marshall
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