Building on the importance of the Middle East market, Ceasars Entertainment has launched a series of announcements for the region. The first is the travel trade initiative promoting the website – www.ceasarstravelagent.com – a trade website designed specifically for travel agents. This initiative is rolled out for travel agents across the Middle East covering all the 12 markets. The website encourages travel agents to books Ceasar Entertainment options through this website while at the same time educating themselves on the offerings.
Elaborating the offerings to Travel Daily Middle East, Julie Baum, Account Director, Discover the World Marketing said: “This is the first initiative in the region and is more is like an online training specialist program for agents in the region. The Middle East is an important market for us and we would like to increase our visibility.”
Agents can access an entire gamut of information on Las Vegas by registering on the website. The registration will provide agents access to regional specific promotions. There will be a set of basic question and answer session on properties at the end of the registration page.
Subsequent developments across Ceasars Entertainment include the Linq, a US$550 million project which is soon slated to be the tallest observatory in the world when it is launched in the summer of 2013. There Linq will feature around 28 cabins with a capacity to hold around 40 people per cabin. Ceasars is also building a hotel within a hotel with the Nobu hotel, Nobu restaurant and Nobu lounge, which will open in late 2012.