Visit Florida has appointed AVIAREPS as their representative in India. AVIAREPS India will be responsible for carrying sales, marketing and public relations activities in India on behalf of the state’s official tourism marketing corporation. The representative will conduct training seminars for the travel trade, organise familiarisation trips and also conduct media activities for the tourism board in India.
Tracy Vaughan, Director for International Sales and Marketing at Visit Florida said, “India is one of the top source markets for the US and AVIAREPS India will further develop this dynamic and growing market. With world-class theme parks, beautiful beaches, endless entertainment, culinary and shopping options, Florida has always been an attractive travel proposition for Indian families.”
In 2011, the destination received an estimated 50,000 Indian visitors, a 16% increase over 2010.