Dubai’s Department of Tourism and Commerce Marketing (DTCM) has further expanded its promotion of Dubai’s tourism assets through a partnership with the American Society of Travel Agents (ASTA). The DTCM has announced Dubai as the official host of the ASTA International Destination Expo (IDE) 2013 to be held in Dubai in April of next year.
The Retailing Expo is the top North American meeting place for destinations, travel suppliers and travel retailers worldwide, attended by 1040 travel agents from across the USA. ASTA estimates attendance in Dubai next year will be between 500 and 700 travel agents.
Hamad M Bin Mejren, executive director of Business Tourism at DTCM, said: “The prestige of hosting ASTA’s IDE next year recognized throughout the tourism and convention industries worldwide. We can expect to see continued growth of North American tourism traffic in 2013 and beyond as these ASTA agents serve as new ambassadors for Dubai, spreading their enthusiasm to new clients from around the world.