The campaign features a new website that focuses on well-being and wellness.
“The innovative ‘For a Better You’ campaign is underpinned by the Westin brand’s promise of helping guests leave feeling better than when they arrived,” said Vincent Ong, Brand Director for Starwood’s Westin and Sheraton brands in Asia Pacific. “The top things consumers do today to improve their well-being while travelling include maintaining their exercise routine, eating better or visiting a spa. For a Better You conveys our understanding of our guests’ needs. It highlights how programming at Westin helps guests be at their best and be more productive, stay fit, rest better and check out feeling completely renewed.”
The health and well-being drive focuses on six areas: providing a “tranquil welcome”, a good sleeping experience, healthy eating, fitness programmes, optimised work spaces, and the provision of spas and kids’ clubs to help parents relax.
The new website, westinwellbeing.com, offers tips on well-being and is available in three languages: English, Chinese, and Japanese.